Pain has money
Wherever there is pain, there is money.
Every business that lasts exists because it takes away someone's pain: wasted time, lost money, risk, stress or plain inconvenience. Wherever people are struggling, in business or in life, there is money waiting for whoever solves the problem well. These guides teach you to see that pain, measure it, test whether people will pay, and build an honest business that relieves it.
The Pain Has Money method
Five steps from noticing a problem to being paid for solving it.
- NoticeTrain your eyes to see frustration, waste, risk and inconvenience, in businesses and in daily life.
- MeasureScore each pain: how much it hurts, how often, how many people, and whether they already spend money on it.
- TestProve people will pay with conversations, deposits and small pilots before you invest.
- OfferPackage the solution and price it by the value of the pain you remove.
- ServeSolve it honestly and well, so customers return, refer others and bring you their next problem.
Guides
9 guides
- Pain Has MoneyPain Has Money: Why Every Problem Is a Business OpportunityPain Has Money explained: the six types of pain in business and life, how to notice them, and why solving real pain beats selling nice-to-haves.
- Pain Has MoneyHow to Find Pain Points People Will Pay to SolveWhere to find pain points people will pay to solve: complaints, queues, workarounds and WhatsApp groups, plus how to interview without leading anyone.
- Pain Has MoneyBusiness Pain Points: Where Companies Pay to Make Problems DisappearThe common business pains owners pay to remove, from late payments and stock losses to slow admin, and how to spot them and sell a fix for each.
- Pain Has MoneyEveryday Problems You Can Turn Into a Small BusinessEveryday pains like queues, meal planning, school forms and home repairs can become small services. Here is how to find one and pick one to start.
- Pain Has MoneyWhere the Pain Is in African Markets: Turning Everyday Problems Into BusinessesEveryday pains in many African markets, from power cuts and cash friction to transport and credit, and the kinds of businesses that solve them well.
- Pain Has MoneyHow to Test Whether People Will Pay Before You BuildTest whether people will pay before you build: cheap steps from conversations to pre-orders and a small paid pilot, with a break-even worked example.
- Pain Has MoneyHow to Price by the Pain You SolveLearn value-based pricing. Measure what a problem costs your customer, then charge a fair share of that value, and never price below your full cost.
- Pain Has MoneyFrom Pain to Paid Offer: How to Package a Solution People WantTurn a solution into a clear paid offer: who it is for, the pain in their words, the promised result, what is included, the price, a guarantee and how to buy.
- Pain Has MoneySolve Pain, Don't Exploit It: Building an Honest Problem-Solving BusinessWhere solving pain ends and exploiting it begins: honest pricing, no fear marketing, promises kept, fair refunds, and customers who return and refer you.