Wherever there is pain, there is money.
The Pain Has Money series
A six-book series that takes you from noticing problems to building a business that solves them. Each book is short, practical and full of exercises, and each one builds on the last, the way a seed becomes a tree.
Book 1 of 6
Pain Has Money
Seeing the opportunity in every problem
The foundation of the series. Why every lasting business is a solution to someone's pain, the kinds of pain people pay to remove, and how to train your eyes to see opportunity where others only see trouble.
Coming soon
Book 2 of 6
The Pain Finder
Discovering problems people will pay to solve
Where to look and how to listen. Practical ways to uncover real pain in businesses, homes and communities, ask questions that get honest answers, and score which problems are worth your time.
Coming soon
Book 3 of 6
Proof Before Profit
Testing your idea before you invest
How to find out whether people will really pay before you spend your savings. Small, cheap experiments, pre-orders and pilots, and how to read the results honestly.
Coming soon
Book 4 of 6
The Painkiller Offer
Packaging and pricing your solution
Turning a solution into an offer people want to buy. How to describe the result, price by the value of the pain you remove, and make buying easy and safe.
Coming soon
Book 5 of 6
Reaching the People in Pain
Marketing and selling with integrity
How to find the people who need you most and speak to them in their own words, on WhatsApp, social media and face to face, without hype or pressure.
Coming soon
Book 6 of 6
From Problem to Enterprise
Growing a business that keeps solving pain
Building systems, a team and steady cash flow so the business outlasts the first problem. How to find the next pain your customers have and grow with them.
Coming soon
Available now from the author
Kindle and paperback
Faith That Builds Business
Biblical wisdom for growing, leading and sustaining a profitable enterprise
Pastor Thomas Whitcho's guide for business owners who want to grow, lead and sustain a profitable enterprise on biblical principles.
See it on Amazon